Google Increase Checkout Prices

March 16th, 2009 by Darren

When Google Checkout was launched in 2006 its unique pricing model brought online payment processing to a point where it was cost effective for small and large businesses alike. It had a low transaction processing cost of 1.5% + £0.15 per transaction and rewarded AdWords customers by waiving the transaction charges on up to a total of 10 times their monthly ad spend. For small businesses this meant that there was a cost effective method that allowed them to add card payments to their available payment methods.

On March 11th Google issued an email informing Checkout customers that the pricing structure would be changing as of 5th May. Free transaction processing from AdWords has been removed and the simple transaction processing change has been replaced with a tiered model not too dissimilar to other providers ranging from 1.4% to 3.4%+£0.20.
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